overview
Patterns was accepted into Y Combinator, offering a tool that helps to analyze their company's data and receive custom answers generated by AI. Joining Patterns as a founding Product Designer, I built the product strategy and design system from scratch.
Timeline
Mar 2023 - Apr 2024
My role
Sr. Product Designer
Scope
UX research, wireframes, user flow map, design exploration, visual design, clickable prototype, logo design and branding, design system
Team
1 Product Designer, 1 Product Manager, 1 Front-end, 4 Back-end Developers and QA Engineers
problem
User needs
User problems
solution
design
Initial setup and configuration
User can securely connect to the database and authenticate access permissions. Data is organized and structured in a way that enables efficient querying and retrieval.
Information architecture and visual hierarchy
Reports' presentation
Responsive design
design process
Discover
Define
Design
Deliver
market research
I started research with identifying the gaps and opportunities within the market, which served as a compass guiding our design decisions.








Feature
Notebook-style interface
Drag-and-drop
In-app onboarding tutorial
Interactive dashboards
Natural language queries
AI-assisted visualizations
Automated insights
Predictive analytics
Anomaly detection
AI-assisted code completion
Automated machine learning
AI-generated narratives
Share with team
Creating reports
Version control
Real time collaboration
user interviews
pain points
'how might we' problem statement
Complex setup
Overwhelming initial setup and configuration
HMW we organize the initial setup process to make it less overwhelming for new users?
AI interpretation
Misaligned AI assumptions, lack of transparency, and difficulties interpreting results
HMW provide more relevant and transparant AI insights?
HMW make AI results easier to interpret?
Confusion with indicators
Users are confused by the large number of different indicators like SQL, Data, Tables, and Charts, and struggle to understand how these elements are connected.
HMW simplify and connect indicators like SQL, Data, Tables, and Charts for better understanding?
Lack of clear reporting
No customization, confusing charts, and long duration for data analysis requests
HMW improve report customization and chart clarity?
HMW streamline data analysis to save time?
feature prioritization
design system
I built a design system based on several UX design patterns for creating effective generative AI chatbots. I also utilized resources from Tetrisly UI and Int UI starter kits, both accessible via GitHub repositories.
brand identity
I designed a logo, and then developed comprehensive brand guidelines to ensure consistent visual communication across all platforms:
impact
most of users were able to accomplish the intended goals or actions
most of users continued to use the platform over 5 months